A new change at Linkedin

It's new, but it has possibilities. LinkedIn earlier today announced Endorsements, a new feature that allows its users to recognize professionals for their expertise.  LinkedIn is of course a person-oriented site, pushing the expertise and prestige of its members - think of a social media guru like Chris Brogan, or startup chronicler Benn Parr (who last week sagely wrote about "The Facebookification of Twitter"). But it is also a business-oriented site, with entire pages and communities devoted to businesses and brands like IBM and Coca-Cola.

Read more here:

LinkedIn